Industries
Representative Projects
- Unearthed emotional drivers among type 2 diabetes patients using projective techniques leading to more resonant messaging strategies
- Led a global study with HCPs, patients, and caregivers to uncover unmet needs in chronic pain—helping to prioritze R&D and patient support initiatives
- Conducted IDIs with PCPs and endocrinologists to optimize sales materials for a diabetes treatment and motivate script writing
- Identified key pain points and co-created patient-centric design solutions for asthma devices
Representative Projects
- Uncovered key mindset and behavioral drivers, including among underrepresented communities, to inform brand strategy for cold treatments
- Led global initiative combining expert input and co-creation to generate breakthrough electric toothbrush innovations, a few of which became major new product launches
- Delivered insights into user and non-user perceptions of CBD, identifying barriers to growth and strategic opportunities for broader adoption
Representative Projects
- Leveraged research to create a guide for an ultra premium fragrance brand to build upon its success
- Identified optimal positioning and packaging bundle for a new cosmetics collection, targeted to teens
- Led multiple research and innovation projects for a mass market skincare line that directly influenced in-market messaging strategies, claims and resulted in two major product launches
Representative Projects
- Designed an immersive retail safari for a UK baking brand in NYC, sparking an array of new product innovations, a deeper understanding of the market, and a stronger brand positioning
- Developed 40+ snack concepts in five days—fueling innovation tied to rising consumer demand for protein and fiber
- Created strategic roadmap for ‘super premium’ snacks including drivers of success and detailed whitespace innovation territories
- Used qualitative research to unearth the strongest positioning opportunities for a dairy brand wanting to leverage its Pacific NW heritage
Representative Projects
- Led focus groups and ideation to develop a compelling story-driven Chardonnay concept including packaging design and name
- Assessed consumer response to sustainability and social justice-driven concepts for a top spirits brand—guiding go/no-go decisions and concept optimization
- Uncovered key motivations and opportunity spaces for beer in hosting and gifting to inform innovation efforts
Representative Projects
- Conducted ethnographies with gamers across lifestages to uncover drivers of loyalty and engagement. Used findings to create a strategic playbook
- Identified key barriers to VR adoption among mainstream consumers and delivered strategic recommendations to expand appeal and market penetration
- Secured insights from parent interviews on digital safety and family scheduling to inform next-gen product features and UX priorities
Representative Projects
- Tested AI-driven shopping features with users and lapsed users of a leading e-commerce marketplace—evaluating ease of use, appeal, clarity and design and recommended which to purse and how
- Created a best practices playbook (promotions, pricing, special services) to reference for future events after conducting store-intercepts during a retailer’s semi-annual beauty event.
Representative Projects
- Interviewed senior pharma decision-makers to uncover key selection criteria for Contract Sales Organizations to help client evolve messaging and service offers
- Interviewed prospective clients of a rebranded healthcare services provider to understand perception of competitive set and identify need gaps
- Conducted research on multiple due diligence projects across various industries to evaluate acquisition targets, inform valuation, and develop strategies for post-acquisition
Other
Other sectors we have worked in include:
Luxury goods, travel & leisure, pet care, financial services, QSR, toys, apparel, media & entertainment, automotive.